Social Media and SEO. I often wonder, what is the magic solution to brand credibility. Is being on rank one, page one of the search engine result listing page the end of the game?
I as a user sometimes don't trust the natural first page top link, especially top brand. Why? Because I knew they must have thrown in tones of dollars to get themselves there. My instinct tell me to look for more clues ... and continue my search.
The clues I often value the most comes from social media - blogs, forums or reviews. To me they are the voices of truth, because those comments are not paid, not paid means no advertiser agenda!
What makes social media powerful? It is the credibility social media provide to a brand, credibility is what seals the deal. Being on rank one, page one, is no longer enough as user becomes more sophisticated. Appearing on the top of organic search is no longer enough to prove that you are the most credible result but being on top of the organic listing together with social networks pages will do the trick.
An interesting article to read
